Amped Apparel Case Study
Owner of trendy clothing company
Amped Apparel was looking for a portable floor display for sunglasses. They would use the displays in various settings, such as stores, sporting events, and trade shows. The displays also needed to be lightweight, durable, and easy to set up.
Solution
The Merchandising Solutions team created a display that assembles entirely with interlocking parts and no fasteners so employees could quickly set up displays without tools. By avoiding fasteners, we eliminated the possibility of delays caused by missing hardware. Since displays were used on the road, it was critical that there were as few parts as possible. A locking base provided secure storage for extra merchandise that was close by but out of sight.
Process
By creating a display that assembles quickly with no fasteners, retailers can spend their time making sales instead of displays. It also speeds up setup time, since employees may not be trained to use certain tools. By using common components in the floor display and countertop display variations, we were able to save on costs. Both designs could be set up and taken down in minutes. The locking base adds extra storage for quick refreshes.
Material and Design Details
The portable floor displays needed to be lightweight and durable, so they were constructed from black expanded PVC. This material is ideal for portable displays. Expanded PVC is easy to print on, which makes it ideal for lightweight signs. Acrylic shelves that slide into place display the sunglasses. The shelves pack flat to minimize space while traveling. Sign channel was added to make graphic changes.
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